panel highlight: closing keynote with Liquid Death

Let’s end things with some brutal honesty. Traditional advertising? Dead. Big flashy campaigns
with zero soul? Dead. Liquid Death isn’t just rewriting the marketing playbook—they’re setting it
on fire.

In this no-BS fireside chat, Greg will share the mindset behind Liquid Death’s approach to
making entertainment not marketing. Like setting out to make the funniest content you see on the internet and treating creators like talent —not just showing up in your feed. Expect bold takes, brutally good insights, and plenty of “why didn’t we think of that?” moments.

But here’s the twist: Liquid Death is going to be pitching live to a few unsuspecting creators in the audience. Yep, they're actually going to share an idea for a few creators for how Liquid Death could hack into their feed and make a truly hilarious piece of branded content. Will you be selected? There's only one way to find out... Reserve your seat below.