the platform agenda
thursday, may 7
3:00p
registration, snacks + light networking
4:00p
welcome remarks & overview
4:15p
full audience: welcome session: the power of co-creation
2 creators + 2 brands. get a woke brand (like taco bell or rothy’s) who is letting the talent guide the creative + have them bring their talent. talk about the process of co-creating content and how brands can tap into the creator’s creativity to produce more engaging and genuine content.
5:30p
mixer happy hour
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Moderator: Mackenzie Smith
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Panelists: Empire State Building
friday, may 8
8:30a
registration
9:00a
breakfast + light networking
9:30a
welcome remarks & overview
9:45a
opening keynote: state of the creator economy + looking forward in 2026 + beyond
same topic + strategy as last year- a few hot brands, 1 or 2 larger influencers, a solid moderator + a timely panelist w/ big personality + let them loose
10:45a
full audience- TBD brand/creators...waiting to be wow-ed ;)
let's leave this open and see if anyone has some interesting takes we can fill this slot with current topics of interest
12:30p
lunch + networking
1:30p
breakout: creator workshop
how to stand out to a brand in a crowded space: hosted by a brand
build a workshop around effective pitching strategies that actually work, what makes them choose some creators over others, negotiating tools, etc.
tangible takeaways + implantation strategies
1:30p
breakout: creator workshop
how to stand out to a brand in a crowded space: hosted by a brand
build a workshop around effective pitching strategies that actually work, what makes them choose some creators over others, negotiating tools, etc.
tangible takeaways + implantation strategies
1:30p
breakout: creator workshop
how to stand out to a brand in a crowded space: hosted by a brand
build a workshop around effective pitching strategies that actually work, what makes them choose some creators over others, negotiating tools, etc.
tangible takeaways + implantation strategies
2:30p
networking & coffee break
3:00p
brand + influencer panel: pricing? open mic concept
pulling up pricing models live on stage. talent managers- how do you price your talent? creators without talent managers- how do you price your content? brands, how do you create budgets per creator when pitching influencers? hypothetical seasonal payment structure for creators (priced like a hotel w/ surge pricing during certain seasons i.e. christmas/holiday, etc.). our goal? to have formulated a structure that both sides can align on and be the leader to implement consistency. open with rapid fire + launch into roundtable discussion + open mic
3:45p
interactive closing keynote
shark tank- creators live pitch investors.
this can also be shaped by the brand we choose + how they would like to interact w/ the audience
4:55p
closing remarks
5:00p
reception + networking
